Finally, a Program Designed for the
Home Seller, Not the Realtor!
Sell Your Property Yourself, While It Is Listed, and Pay No Commission.
This does not apply to a buyer exposed to the property by my office or another agent.
Cancel the Listing at Any Time
Either you or I can cancel by calling and saying “I want to cancel the listing.” It’s that simple.
The cancellation becomes effective at the time you call. Please allow two business days to have the sign removed and the listing withdrawn from the Multiple Listing Service.
No Advance Fees of Any Kind
You only pay if I procure an offer that is acceptable to you.
“No Pressure” Presentation
I will never allow you to be “pressured” by a buyer’s agent. All offers will be faxed or delivered to my office, and then presented to you by phone, email, or fax so you can make your decisions privately.
$100 “My Agent Never Calls Me” Guarantee
We guarantee to contact you at least once a week to update you on all showings, feedback, and marketing, or we’ll give you $100.
Put More Money in Your Pocket
With Our “No Stress Listing” Program
Most agents will charge you the same fee no matter how your home sells.... even if you find the buyer. With the No Stress Listing Program you have complete flexibility... from “Full Service” to “Do It Yourself”.
6% - Our office or another agent finds the buyer. If another agent is involved, they receive 3% and we receive 3%.
1% - You find the buyer and there is no other agent involved. We help you negotiate, write the contract, and walk it all the way through to closing. Our fee is 1%.
0% - You find the buyer and there is no other agent involved. You don’t want our assistance. You pay nothing.
Sell Your Home 3 Times Faster
Our average time to sell a house is 28 days
––– versus –––
Other area agents’ average time to sell a house is 93 days
Most of Our Listings Sell for Full Price!
*Statistics Current as of December 31, 2007
What Our Clients Say About Us
In less than three weeks John sold our house for 99% of the list price. We were extremely satisfied with the level of service he provided and with the efficiency that he displayed. We would recommend him to anyone that is wanting to sell their home quickly and easily.
– Michael and Toni Cassidy
We had been trying to sell our house by owner for three weeks before we met John. He brought a qualified buyer to the table, he got us the full price that we were asking, and he made the
whole process hassle-free!
– Charles and Kathy Hickey
We hired John to help us buy a new home and sell the house we were living in. After just 10 days on the market, he sold our house for full price. Thanks John!
– Roger and Sandi Kitchen
John sold our house in 22 days for full price! We could not have been happier. He communicated with us often throughout the listing period, and kept us updated with feedback from potential buyers.
He made the whole experience so easy!
– Michael Webber
We tried selling our home ourselves. It went pretty well, at least until an offer came in. Because we didn’t really know what we were doing, we managed to lose the offer entirely. And the next one! When we hired John, he helped us stage and price our home correctly. We had another (much higher!) offer in less than two weeks, and this one actually went to closing.
– Chris and Ranny Maurer
Thank you for all your work on making this happen! We really do appreciate how you’ve kept us informed every step of the way, given us wise counsel, and made this an enjoyable experience. Thanks.
– Dan and Mary Brown
How We Work For You
During the Selling Process
Frequently Asked Questions
Q: Why should we list our home for sale with you?
A: You should hire us for the same reason many others have… they know that they can depend on us to get them the most money, in the shortest amount of time, with the fewest hassles.
Our No Stress Listing home marketing system offers benefits that the ordinary agent does not. Our program offers a cancel anytime policy, no up-front fees, and the right to sell your home yourself and pay us nothing. Additionally, our average time to sell a home is almost three times as fast as an ordinary agent.
Let’s examine one of our program benefits; we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to “lock you up” for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don’t, we don’t deserve your business. It is that simple.
Q: I heard that there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent?
A: Sellers don’t need an agent just to sell their house. They need an agent to sell their house for more! If your property would sell for the same price no matter who sells it – it probably would be in your best interest to sell the home yourself. In that case, why pay any agent?
The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing property (using a specific supply-demand analysis prior to even looking for “comps”) and experts at creating the greatest amount of exposure and interest in your property.
Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller money.
Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so.
Q: Why do your homes sell so fast? Do you price them too low?
A: Absolutely not. Most of our listings sell at full price or above. We make it our business to know the market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell three times faster than the average agent because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility, and agent choice all affect a home’s time on market.
Q: How are you going to market my home?
A: The exposure your home gets while listed with us is second to none. Our signs throughout the area connect us with buyers in all price ranges and areas. Our ads and signs reference our website, resulting in additional contact. Here buyers can view our listings in addition to shopping the broader market.
Our huge presence on the internet ensures maximum property exposure to buyers throughout the country. Additionally, we do mailings to all past and potential clients. Another important link is our marketing to the agent community. Remember there are over 2,000 agents that we want to think of us first when preparing to show properties to their buyers.
Q: If we list with you, will my home be on the internet?
A: Absolutely! According to the National Association of Realtors Profile of Home Buyers and Sellers, over 84% of home buyers use the internet when searching for a home. In our high-tech city, that number is probably much, much higher. Here are just some of the sites your home will be on…
Zillow.com Homes.com Harmonhomes.com Bargain.com Geebo.com Google Base LiveDeal.com Immobel.com LiveDeal.com Oodle.com PennySaverUSA.com PropSmart.com Reaffin-ity.com RealEstate.com Sell.com Trulia.com Vast.com Yahoo.com Craigslist.com Number1Expert.com Realtor.com Valleymls.com Househunt.com Morleygroup.com coldwellbanker.com Plus over 50 More.
Q: If we list with you, will we be on the Multiple Listing Service (MLS)?
A: Again, absolutely! Any agent who does not place your home on MLS is doing you a huge disservice. With over 2,000 agents in our Realtor association, it is important to tap in to that agent base of buyers. Also, if you are not on MLS you cannot appear on realtor.com, the number one real estate site on the internet.
Q: Are all Coldwell Banker agents part of the Morley Real Estate Group?
A: No! Coldwell Banker Premier is the brokerage firm we work with. Approximately 100 agents work with Coldwell Banker Premier. To receive the benefits of our experience and program, you need to contact the Morley Real Estate Group directly at (256) 382-3737.
Q: Shouldn’t I pick an “area specialist” to sell my home?
A: There are agents who focus primarily on one geographic area or neighborhood. But buyers come from all over the area and country, not just from that small neighborhood. So an area specialist usually really means “listing agent” in that area. Many years ago the real estate business was successfully composed of lots of small “boutique” offices - where companies did specialize in a certain area or part of town. But computers, the Internet, and cell phones have changed that aspect of the real estate business. Now the important points in selecting an agent are experience, track record, and marketing skills.
Q: So what is a Realtor “team” or “group” anyway?
A: This is a very common question we get, and to better explain what a team is, let me give you a very brief history of the real estate industry… In the mid 1970’s, the real estate industry went through a major shift. Prior to that time, agents essentially worked “for” the brokerage, much like a traditional sales based company, like stock brokers. The brokerages paid the vast majority of an agent’s expenses, and almost all advertising and promotion was to promote the brokerage, not the agent.
In the mid 70’s the industry transformed into being agent-based as opposed to company-based. The costs for doing business were transferred from the company to the agents, and agents began to market and brand themselves as opposed to the company they were affiliated with.
This shift caused many agents to become tremendously successful and have far more business than they could actually handle themselves, which is why the “team” concept was created. By assembling a team of Realtors working together with the same clients, an agent can provide a higher level of service and grow their business far beyond what they could just do by themselves.
The Morley Real Estate Group is a Realtor “team” led by John Morley, and we operate under the umbrella of Coldwell Banker. The Morley Real Estate Group is basically “a company within a company”.
Q: Is There a Benefit to Hiring a Realtor Team as Opposed to an Independent Agent?
A: Absolutely! There are two HUGE reasons why hiring a team is the way to go…
1. You are always working with a specialist – There are many, many things that go into a real estate transaction for a buyer or a seller, and different people are better suited for different tasks. For example, an agent may be outstanding at helping you search for, select, and negotiate a home to buy, but they may not be very good at the important detailed follow-up that it takes to get a home from contract all the way to closing. We have absolutely fantastic people on our team, each with different skills and abilities, and we match each job duty to the person that is best fit to handle it.
2. Someone is always available to help you – Our administrative team members are in the office Monday through Friday from 8:30 to 5:00, and we keep all of our files in the office. Your questions can be answered immediately, instead of having to wait for your independent agent to call you back, and then wait for him to get back to his office. After-hours and on weekends, our phone line is transferred to one of our buyer specialists.
Q: Once I have reviewed your No Stress Listing package, then what?
A: Contact our office by email or phone, and we will set up an appointment to have one of our listing specialists meet with you. We will tour the home, go over recent market activity in your area to educate you on values, and make recommendations for maximizing your profit and increasing your speed of sale.
Q: How long does it take to get my home on the market?
A: Once we have a signed listing agreement and a spare key, we can have your home on the market within 24 hours. However, it usually takes a day or two to make sure we have everything prepared to effectively “launch” your home to the market.
