Home Selling Tips

Our robust 3-step pricing system accounts for all possible market conditions and ensures you sell for the most amount of money possible.

Step 1 - Supply vs Demand

The number we use to measure supply vs demand is called "Months of Inventory". Here’s how Months of Inventory is calculated…

Supply = Number of homes for sale right now

Demand = Average number of homes selling per month

Supply ÷ Demand = Months of Inventory

Determining the health of the market you’re selling in is absolutely essential. If you’re selling in a great market (0 to 4 months of inventory), then we’re going to push the envelope on price. If you’re in a slow market (8+ months of inventory), we'll need to be more conservative.

By the way, sometimes people mistake “Months of Inventory” with “Days on Market”. 3 months of inventory does not mean it will take 3 months to sell your house.

Step 2 - Comparable Sales

In this step, we’re going to look at all homes similar to yours that have sold, and compare them directly against yours. When we’re done with this step, we’ll have a price range that your home could appraise inside of.

Step 3 - Active Listings

Here we look at the homes you’ll be competing against. We step into the shoes of a buyer and objectively evaluate your home vs the other options.

In your listing consultation, we’ll complete the 3 steps above, and then together we will decide on a list price.

The most common mistake is to try to “test the waters” by pricing their home high at the beginning, and reducing it a few weeks later if it hasn’t sold yet.

The longer your home sits on the market, the less it will sell for. Buyers will wonder why it's been on the market so long, and usually assume the worst. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market. Price it right at the beginning and you’ll sell for the most money possible.